Today’s advertising puts before the world of potential buyers certain words and phrases that the psychological studies and marketing tests show will most likely induce the buyer to make purchases. FREE! Sale! Half Price Today Only! 100% Money-Back Guarantee! These seem to mesmerize the hard-core shoppers and spark in some the compulsion to purchase merchandise at a frenzied pace. Sometimes–dare I say, even usually—the merchandisers fail to come near living up to the words of their huckstering. I should know; the arena of advertising and public relations/promotion was my livelihood many years ago.
This is not to say those engaged in the advertising business intentionally go out to deceive people, just that they believe wholeheartedly in applying the apothegm, caveat emptor: “Let the buyer beware.” They don’t spend a lot of time worrying about whether the promises are fully realized. The bottom line is the only line that really matters in the ad business. Words mean things in this fallen world. But, the things they mean are in the fallen minds of the beholders–i.e., a man’s “word” is not necessarily as good as his bond, as the old saying goes. You had best get the deal locked up tightly with a contract or agreement. And, even that doesn’t always make the deal secure. Consider, for example, the signed document guaranteeing “peace in our time” Britain’s Prime Minister Neville Chamberlain thought he secured with Adolf Hitler in 1939.
Now, after that bit of cynicism, let me turn our thoughts to an arena where a word is better than any earthly bond. I’m referring, of course, to the heavenly economy, and to God’s Word, the Holy Bible. No more manifest proof of God’s Word being 100% reliable can be found than through examining prophecy given to mankind by Jesus and the Old and New Testament prophets.
The first coming of Jesus was so meticulously prophesied that it took satanically inspired willfulness on the part of the pious Jewish religionist’s to deny at the time of their visitation that He was the Messiah. Their denial was the same people make today, and it is a denial of the veracity of God’s Word. We can say this without fear of contradiction, as they say, because Jesus IS the Word–and He is denied each and every time anyone claims that there are many ways to God. Jesus is the Word; Jesus is the only way to God the Father and heaven for eternity.
“In the beginning was the Word, and the Word was with God, and the Word was God. The same was in the beginning with God. All things were made by him; and without him was not any thing made that was made” (John 1:1-3).
“Who hath delivered us from the power of darkness, and hath translated us into the kingdom of his dear Son: In whom we have redemption through his blood, even the forgiveness of sins: Who is the image of the invisible God, the firstborn of every creature: For by him were all things created, that are in heaven, and that are in earth, visible and invisible, whether they be thrones, or dominions, or principalities, or powers: all things were created by him, and for him: And he is before all things, and by him all things consist” (Col. 1:13-17).
“Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me” (John 14:6).
We have only to look at the line-up of headlines to understand that our Lord is indeed the awesome God of creation. He is the one and only being who knows the end from the beginning. Prophecy coming to pass proves He, alone, is God. Whether considering the prophecy of Daniel’s 70 weeks –a predicted time-frame of 483 years that proved 100% accurate in the first 69 of those weeks, which not even the strongest naysayers can refute unless they speciously claim it was written by another man named Daniel AFTER the crucifixion–or considering Israel again being a nation, the Roman Empire reviving, a Mid-East peace plan being in process, or Israel becoming a cup of trembling to the whole world, God’s Word is validated as unerring truth.
End-times matters have eventuated precisely as given by Jesus and the Old and New Testament prophets to this point. Events prophesied to conclude human history will “100% Guaranteed” continue until God remakes heaven and earth. You have God’s Word –the Bible– on it!